by GenniferOD | Sep 9, 2024 | Branding, Strategy
Do you ever wonder what it is that makes some social media posts or website content so compelling? They’re just too interesting to stop reading. They naturally invite you in, and you can’t help but want to read more. They’re not just selling you something; they’re...
by GenniferOD | Jun 21, 2024 | Uncategorized
Building a strong brand identity is not just reserved for big corporations. As a small business owner, you too can harness the power of branding to stand out in a crowded market. Your brand identity is the way your business presents itself to customers. It shapes how...
by GenniferOD | May 8, 2024 | Business, Growth, Mindset
If there’s one thing that 27 years in the branding and marketing industry has taught me, it’s that passion never fizzles out. Despite the fast-paced and ever-evolving nature of our field, I still find myself bubbling with enthusiasm each day. From the changing...
by GenniferOD | Apr 12, 2024 | Branding, Process
Typography is an essential element of design that can make or break your brand. Choosing the right fonts, arranging them harmoniously, and using them consistently can elevate your visual identity and convey the right message to your audience. Below are some best...
by GenniferOD | Mar 5, 2024 | Branding, Business
As a small business owner, you’re constantly juggling a million different tasks to ensure your success. From crafting engaging marketing campaigns to building a strong brand identity, every decision you make plays a crucial role in setting yourself apart from the...
