The Power of Typography: Best Practices to Elevate Your Brand

Typography is an essential element of design that can make or break your brand. Choosing the right fonts,…

Understanding the Differences Between SM, TM, and ® and How They Shape Your Branding and Marketing

As a small business owner, you’re constantly juggling a million different tasks to ensure your success. From crafting…

5 Steps to Take the Stress Out of Branding

Branding can be a daunting task for many small businesses and nonprofit organizations. It’s easy to feel overwhelmed…

Unraveling the Alphabet Soup: Your Guide to Different Graphic File Formats

Step right into the flavorful world of branding and design, where the mere mention of file formats can…

Beyond the Horoscope: How Brand Colors Shape Your Business

“What’s your sign?” Whether you are a meticulous Virgo, a passionate Aries, or a determined Capricorn, you have…

Review and Elevate: Boost Your Brand with Year-End Evaluation

Congrats on another successful year for your small business! As the year draws to a close, it’s the…

Life & Branding, Full Circle

So here I sit at my desk, trying to decide what my next blog post should be about….

Who needs branding?

People are talking about branding. It’s a popular topic that gets business owners wondering what it is and…

Reflections of a Great Logo

Do you ever wonder if your logo is a great one? As a designer, it’s a question I…

Smart Branding for HR Resolutions

HR Resolutions had a solid base of loyal clients requiring a multitude of human resource management services. They…