Who needs branding?
People are talking about branding. It’s a popular topic that gets business owners wondering what it is and why they need it. For some, branding can...
Reflections of a Great Logo
Do you ever wonder if your logo is a great one? As a designer, it’s a question I ask innately of logos I develop for clients or ones I see plastered...
Smart Branding for HR Resolutions
HR Resolutions had a solid base of loyal clients requiring a multitude of human resource management services. They were positioned as an “on-site,...
Building A Brand On A Budget: 5 Steps to Success
How do you build a Smart Brand when you’re on a budget? Is it even possible? Of course, it is! You just need to be mindful about how you go about...
Defining Your Brand in 3 Simple Steps
How you define your brand is an integral part of what makes your business successful. It’s about making connections with your target audience and...
Common Branding Pitfalls to Avoid
Your brand can be the key to success in your business, but if you’re not doing it right, it can also be one of the biggest obstacles in your path....
Brands vs. Smart Brands that WOW!
What’s a brand? Everyone seems to have their own definition. Some define a brand by a business’ visual identity components—logo, website design, or...
The Cornucopia Bandwagon 2021
Everyone is doing it. It’s popular this time of year as we slide into the holiday season. Some record a list. Some prayerfully recollect and give...
Do you guys have an actual branch in Odessa, Texas?
One of the most common questions people ask me is, “Where does the name ‘Odessa’ come from?” If you Google Odessa, you’ll learn all about the city...