“What’s your sign?” Whether you are a meticulous Virgo, a passionate Aries, or a determined Capricorn, you have an astrological sign. And if you’re a business owner or leader, you also boast a business brand that is partially made up of a color palette. Colors are what people see first when they come into contact with your business brand. And just like how different astrological signs have different personalities, so do colors.
Why Do Brand Colors Matter?
Brand colors can play an essential role in projecting the right image for your business. While it may seem like a small detail, the colors you choose can have a profound impact on how your brand is perceived and remembered. For instance, warm colors like red, orange, and yellow generally signify passion, energy, and excitement, while cool colors like blue and green represent calmness, growth, and trust. By carefully selecting your brand colors, you can intentionally create a certain mood or feeling that aligns with your brand’s values and intended messaging. Plus, studies have shown that color can increase brand recognition by up to 80%.
Consistency is Key
To create a Smart Brand that WOW!s, you need a cohesive and consistent visual identity that reflects your brand’s values and messaging—and that includes color. Your color palette should be consistent across all your marketing materials to create a recognizable and memorable brand image. From your website to your social media accounts to your marketing collateral, using consistent brand colors will establish a sense of familiarity and trust with your audience. When customers consistently associate your brand with specific colors, it becomes easier for them to recognize and differentiate your business from competitors. Think LiMu Emu yellow and T-Mobile pink. These colors pack a punch for brand recognition!
Putting It into Practice
Choosing and implementing the right brand colors can seem overwhelming. However, by breaking it down into steps, you can create a color palette that is right for your business. Start by identifying your brand’s values and messaging and then dive into a little color theory to choose a palette that reflects those values. Once you’ve selected your brand colors, ensure that they are used consistently across all your marketing efforts to create a memorable, recognizable, and authentic brand identity.
So, whether you are an aspiring entrepreneur or an established business owner, don’t underestimate the power of your brand colors—they can make all the difference in creating a lasting impression in the minds of your customers.
Still not sure where to start? Schedule a quick call with Gen to learn more about our 2-step branding process.