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A veteran in the adoption and foster care industry, Common Sense had years of iterations and change woven through their brand. While they lacked brand consistency, they overflowed with passion and love for the children and families they brought together. With a nod to the piecing together of a quilt, we developed and designed a brand that included a new logo, brand photography, website, marketing materials, social media content, promotional gifts, and signage at their new office location.
