• With an outdated and forgettable website, Smith Custom Framing & Fine Art Gallery needed a brand refresh that would align them with the fine artists, interior designers, businesses, and homeowners that they serve. We started with a brand photoshoot to capture the energy and style of the frame shop, developed clear and captivating messaging to inspire creativity, and built a website to attract and engage existing and new customers. We rounded out the project with a few collateral pieces to extend the brand and celebrate its success.