Imperial Terrain was and is the undisputed king of 3D printed sci-fi terrain, bringing battle to life through scenery for tabletop wargamers worldwide. Their STLs are meticulously designed to be ready to print without supports and scaled to popular game systems. And while they boasted a large email subscriber list, they faced some major marketing challenges with tech and digital advertising, which didn’t help their bottom line.
With the priority to drive sales, Odessa Design partnered with Imperial Terrain to revamp the user experience on their e-commerce website, develop and design a results-driven digital ad campaign, and revamp their e-mail marketing efforts for success.