Pilots With A Purpose

Pilots with a Purpose is a 501(C)(3) nonprofit organization with a mission to guide underprivileged minority and female youth in the Harrisburg area toward aviation-related career opportunities. PWAP had a basic website, but it failed to engage students—or donors. And with zero social media presence, Pilots with a Purpose struggled to raise awareness about its offerings and couldn’t grow their donor base.

With a need for a complete brand overhaul and a plan for building a donor network, Odessa Design partnered with Pilots With A Purpose to connect the Board’s love of aviation to today’s motivated, underprivileged youth.