After more than 25 years in clinical pharmaceuticals, Peter and Anisa Mikhail left their traditional careers and launched RxTalents, a pharmaceutical consulting company focused on streamlining the commercialization and distribution of medications and devices, reducing the drug spend of large corporations, and breaking down barriers of medication accessibility. RxTalents had a solid business foundation, but its brand messaging didn’t address customers’ pain points, nor did it clearly define their services, which limited their ability to attract prospects and ultimately grow the business.

To elevate their business to the high level they desired, Odessa Design built a Smart Brand that clearly communicates their essence, increases awareness, and effectively markets their business with more clearly stated tagline, revamped website, improved social media presence, and more.