Smart Branding for HR Resolutions

Mar 12, 2022 | Branding, Business, Strategy

HR Resolutions had a solid base of loyal clients requiring a multitude of human resource management services. They were positioned as an “on-site, on-call, or as-needed” service provider and generated leads from all types and sizes of businesses. If a business had a people problem, HR Resolutions was there to help.

HR Resolutions approached Odessa Design ready to transition from this do-it-all HR consultancy to a boutique-style business that primarily provides strategic HR solutions to select, retained clientele on site. Karen A. Young, HR Resolutions’ founder and president, was well-positioned to catapult into a more authoritative role to achieve this goal, and Odessa Design kicked off the process by developing a Smart Brand that WOW!s.

Keys to the WOW! Factor:

Spotlight strategic HR in every touchpoint
Target CEOs and CFOs and addressing their HR frustrations
Infuse the brand with Karen’s expert tone and bubbly personality
Develop a process that any prospect can go through that allows Karen to build trust and provide strategic value
Productize services at set prices to make it easy for prospects to know if they’re a good fit